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Monthly Archives: March 2014

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We all have one. But do we ever stop to analyze the implications that this device has?

Consider the name of the device itself, iPhone it is the lowercase letter ‘i’ followed by Phone. This capitalization is not just a unique way of branding it also has larger implications for how users interact with this technology. By enabling hyper-connection and consumption the individual is reduced from the proper form of self “I” to the detached and collective self “i”.